Right now, today, Google processes over 1 billion searches a day. That number continues to grow, and there’s no slowing in sight. While that gives you an increasing number of opportunities to be seen by a potential customer or client, it also makes it that much harder to get those front page results that people react to. Google algorithms factor in 200 unique signals to indicate what content is most relevant to what the seeker wants. Google updates every day the criteria by which it ranks pages. Faced with all that development, you need an SEO company that can ensure you’ll keep up and keep your rankings high. CrayfishSEO strives to be that SEO company, offering SEO and SEM (Search Engine Marketing) aimed at optimal placement of your website for maximum visibility.

SEO Explained

Firstly, what is SEO, exactly? Search Engine Optimization, or SEO, is a process that ensures your website shows up in the best spots on search engine results pages in an “organic search.” Embedded programs called Web crawlers constantly browse the hidden hallways of the Web, looking for updated content and other pertinent markers that then decide how the sites are indexed for Web searches. A truly effective strategy for SEO requires knowledge of how the search engines work and what they’re looking for to properly index a site.

The first step in the process is to determine the most relevant keywords for your market and industry. This will always be an on-going process, as what might be a hot keyword one year can, in a surprisingly short time, be completely obsolete and nearly forgotten. It’s not enough to just do a beginning assessment; there must be follow-up, tracking results and analyzing what you find. With proper analytics, you have everything you need to know how many customers are coming to your site, where they come from (social media, search engines and which ones, exchanged links,) how many pages they view, how long they stay and where they went next. You can start to paint a picture of your client base, of who’s looking for what you do or sell.

It takes dedication and discipline to keep up with all the changes needed for truly effective SEO. The growing impact of social media and increased emphasis on metrics, and more, all must be integrated seamlessly any viable on-line strategy. That is exactly the level of discipline and dedication CrayfishSEO promises. We’re committed to excellence in integrating every possible media type into your marketing plan.

Now, what is SEM? SEM stands for Search Engine Marketing – the process of increasing visibility, traffic and, ultimately, sales, through paid advertising, as opposed to the keyword focus of SEO. There are a variety of formats for SEM, including Google Adwords’s Pay per Click (PPC) ads, targeted branding, mobile marketing and more.

“Branding” means to link your business name and logo to a feeling – emotions are great motivators. In general, people don’t just buy your widget – lots of companies sell widgets – what they buy is how good your widget makes them feel about buying it from you. So, branding makes sure customers continue to reinforce that good feeling every time they see your name or logo. It builds loyalty to your company, your product, and guides sales and referrals over and over, and makes your existing customers your own unpaid advertising team.

CrayfishSEO offers a complete menu of SEM services to enhance and spread your business reputation and client base. We’ll help you increase loyalty and build trust, and we keep up with changes in the industry for you so you can focus on keeping your customers feeling good about doing business with you. It’s a collaborative effort on all levels. We work with you, every step of the way, and ensuring you get full value for every penny.